CENTRAL ONTARIO BROADCASTING
our network of brands.
WHY MULTIPLE BRANDS?
STRONGER TOGETHER.
Central Ontario Broadcasting is home to multiple media brands, each with its own personality, audience, and focus. While they operate independently, their shared foundation allows them to collaborate seamlessly, creating stronger local reach, richer stories, and better opportunities for businesses and organizations to connect with the community.
ROCK 95
Classic Rock, New Rock, Get it All.
Barrie’s Rock Station delivers a powerful mix of classic and new rock alongside trusted local news, weather, and community information. With decades of history in the region, Rock 95 remains a daily habit for listeners across Central Ontario.
42,000+
WEEKLY LISTENERS
107.5 KOOL FM
Barrie's Best Mix.
Known for Barrie’s Best Mix, Kool FM keeps listeners connected with the biggest hits from the 90s to today, plus local updates and community involvement that keeps audiences engaged both on-air and online.
42,000+
WEEKLY LISTENERS
BARRIE 360
What Barrie's Talking About.
Barrie 360 is a digital-first local media platform focused on the stories people are talking about. From breaking news to local business features and community events, it reflects the voice and energy of the region.
200,000+
MONTHLY VIEWS
FLYING PIGS MARKETING
Remarkable Advertising, Real Results.
Flying Pigs Marketing brings digital strategy, creative services, and campaign execution together to help local businesses grow. As part of Central Ontario Broadcasting, they combine marketing expertise with the reach of trusted local media brands.
50+
LOCAL BUSINESS CLIENTS
WHY ADVERTISE WITH COB?
REACH FURTHER. CONNECT MORE. MAKE AN IMPACT.
Working across our brands gives businesses and organizations advantages they won’t find anywhere else in Central Ontario.
UNMATCHED LOCAL REACH
Our brands reach thousands across Central Ontario, sharing messages through trusted local voices on radio, digital, and social platforms.
INTEGRATED APPROACH TO MARKETING
Our radio, digital, and marketing services work together seamlessly, helping businesses reach the right audiences with coordinated campaigns
AUDIENCE DIVERSITY
Each brand attracts a unique audience, giving businesses multiple ways to connect with the community through a single trusted partner.
CREATIVE EXPERTISE
Our experienced teams combine local knowledge and creative skills to craft campaigns that truly engage and deliver results.
BY THE NUMBERS
AUDIENCE REACH & IMPACT
74k+
WEEKLY LISTENERS
376k+
MONTHLY WEBSITE VISITS
352k+
STREAMS PER MONTHS
353k+
SUBSCRIBERS & FOLLOWERS