A MODERN MEDIA COMPANY.
WHO WE ARE
The Company Behind the Brands You Trust
At Central Ontario Broadcasting, we believe local media should do more than broadcast messages. It should strengthen communities, support local businesses, and create real connections between people.
As a locally owned media company, we provide the foundation behind brands that Central Ontario relies on every day for news, entertainment, marketing, and community information. While each of our brands serves a unique purpose, together they form a connected media network built to inform, engage, and help local organizations grow.
Our approach is simple: Combine strong relationships with modern media tools. Stay focused on the needs of our communities. Support the businesses and organizations that help this region thrive.
38
YEARS OF
ROCK 95
20
YEARS OF
107.5 KOOL FM
7
YEARS OF
BARRIE 360
6
YEARS OF
FLYING PIGS MARKETING
OUR NETWORK
Discover Our Brands
We operate a group of independent brands across radio, news, and marketing. They each lead the way in their own space, but our shared roots allow our teams to collaborate and pool their expertise when it matters most.
By bringing together different perspectives, from creative strategy to real-time reporting, we’re able to provide a level of support and connection that a single-focus company just can't match.
ROCK 95
Classic Rock, New Rock, Get it All.
Barrie’s Rock Station delivers a powerful mix of classic and new rock alongside trusted local news, weather, and community information. With decades of history in the region, Rock 95 remains a daily habit for listeners across Central Ontario.
AUDIENCE
25 - 54
REACH
42K+ LISTENERS
107.5 KOOL FM
Barrie's Best Mix.
Known for Barrie’s Best Mix, Kool FM keeps listeners connected with the biggest hits from the 90s to today, along with local updates and community involvement that keeps audiences engaged both on-air and online.
AUDIENCE
25 - 54
REACH
44K+ LISTENERS
BARRIE 360
What Barrie's Talking About
Barrie 360 is a digital-first local media platform focused on the stories people are talking about. From breaking news to local business features and community events, it reflects the voice and energy of the region.
AUDIENCE
25 - 54
REACH
200K+ VIEWS
FLYING PIGS MARKETING
Remarkable Advertising. Real Results
Flying Pigs Marketing brings digital strategy, creative services, and campaign execution together to help local businesses grow. As part of the Central Ontario Broadcasting network, they combine marketing expertise with the reach of our trusted local media brands.
AUDIENCE
LOCAL BUSINESSES
REACH
50+ CLIENTS
Our Reach.
Together, our network of radio, digital media, and marketing platforms connects businesses and organizations with audiences across Central Ontario every single day.
84k+
WEEKLY RADIO LISTENERS
376k+
MONTHLY WEBSITE VISITS
352k+
STREAMS PER MONTH
230k+
SOCIAL FOLLOWERS
123k+
SUBSCRIBERS
25 - 54
AVERAGE AGE OF AUDIENCE
COMMUNITY FIRST
MAKING A DIFFERENCE WHERE IT MATTERS MOST
Local media comes with a responsibility to the people it serves. At Central Ontario Broadcasting, being part of the community means showing up, supporting the causes that matter, and using our reach to make a genuine difference.
We’re proud to back the charities, non-profits, and grassroots events that make Central Ontario a better place to live and work.
This commitment isn’t just a series of campaigns. It’s part of who we are. Because being locally owned means being locally invested.
SUPPORTING THE COMMUNITY
COMMUNITY PARTNERS
We are proud to stand alongside these incredible organizations through long-term collaborations, grassroots fundraisers, and awareness campaigns that create a lasting impact across Central Ontario.
