BEHIND BARRIE'S MOST TRUSTED BRANDS.
OUR STORY
HOW CENTRAL ONTARIO BROADCASTING STARTED
38
YEARS IN BROADCASTING
5
DISTINCT BRANDS
376K+
AUDIENCE MEMBERS
From the first sounds of Rock 95 and Kool FM on the radio dial to the digital innovation of Barrie 360 and Flying Pigs Marketing, each of our brands has a story to tell.
They started with big ideas, a deep love for the region, and a commitment to the people who call it home. Over the years, we’ve grown alongside the community, listening, learning, and finding new ways to connect people to the stories, music, and businesses that they care about.
Our approach has always been hands-on.
We build relationships, not just audiences. We create experiences, not just content. And we celebrate the local voices, organizations, and causes that make Central Ontario unique.
Every campaign, broadcast, or digital feature is powered by a single idea: strong local media strengthens the people and places it serves.
As our family of brands continues to evolve, one thing remains constant:
We are proud to be a locally owned media company with deep roots in the community. This is who we are, and this is why the stories behind our brands matter.
OUR COMPANY HISTORY
OUR EVOLUTION.
1988
Rock 95 launches, bringing Barrie the perfect mix of classic and new rock.
2016
Digital expansion begins, extending our reach beyond the airwaves.
2020
Flying Pigs Marketing joins COB, offering full-service digital marketing with local media integration.
2006
107.5 Kool FM debuts, connecting listeners with the hits they love and trusted local updates.
2017
Barrie 360 launches as a digital-first platform reflecting local stories and culture.
now
COB continues evolving as a connected family of brands, ready to meet the needs of the communities and businesses we serve.
OUR MODEL
HOW WE OPERATE
By pairing local expertise with the latest digital and broadcast tools, we help businesses connect with their audience and strengthens the community we all call home.
LOCALLY OWNED & OPERATED
Being locally owned means we make decisions with the community in mind. Our roots in Central Ontario guide everything we do.
EMBEDDED IN THE COMMUNITY
We don’t just broadcast messages. We actively support local causes, charities, events, and organizations that make the region stronger.
MULTI-PLATFORM REACH
From radio to digital to marketing services, we provide businesses and organizations with comprehensive access to audiences across Central Ontario.
COLLABORATIVE & RESULTS DRIVEN
We work closely with our brands, partners, and clients to deliver meaningful results, whether that’s audience engagement, awareness, or business growth
OUR PEOPLE
MEET THE TEAM BEHIND THE BRANDS
Our strength comes from our team of experienced media professionals, creative thinkers, and community advocates.
Each member of our leadership and production team brings a unique blend of technical expertise and local passion to the table. This allows us to move beyond standard services, providing the kind of thoughtful, high-impact storytelling and marketing that only comes from truly understanding our neighbors.
DOUG BINGLEY
PRESIDENT
As the founder and driving force behind COB, Doug oversees the strategic vision for Rock 95, Kool FM, Barrie 360, and Flying Pigs Marketing.
DAVE CARR
VP/ GENERAL MANAGER
Dave oversees the daily operations bringing our radio, news, and agency teams together to deliver a cohesive experience across all platforms.
MORA AUSTIN
GENERAL SALES MANAGER
Mora leads the revenue strategies across all our platforms, helping local businesses find the right mix of radio and digital advertising.
MATT CACCHIONE
BRAND & PROMOTIONS DIRECTOR
Matt manages the public face of our radio and digital brands, coordinating the events and promotions that keep us connected to the community.
FARAH MILTIMORE
HEAD OF AGENCY - FPM
Farah leads the team at FPM Marketing, transforming brand visions into high-impact creative strategies for clients across Ontario.
BRAD FERGUSON
RADIO CREATIVE DIRECTOR
Brad leads the creative direction for Rock 95 and Kool FM, ensuring our on-air content stays engaging for listeners and partners.
LOGAN MILLER
HEAD OF CONTENT & STRATEGY
Logan bridges the gap between our newsroom and digital platforms, crafting the long-term content strategies that drive engagement.
DAN BLAKELEY
NEWS DIRECTOR - BARRIE360
Dan leads our newsroom, ensuring Barrie 360 remains the region's most trusted source for real-time local stories and information.
CRAIG ROSS
ROck 95 PROGRAM DIRECTOR
Craig curates the sound and spirit of Rock 95, managing the song programming that has made the station a local icon for decades.
IS THIS YOU?
YOUR FUTURE TITLE
Want to join one of our Radio or Advertising teams at Central Ontario Broadcasting? Browse our current openings or submit a general application today!
COMMUNITY IMPACT & PARTNERS
ROOTED IN OUR COMMUNITY.
At Central Ontario Broadcasting, we believe local media has a responsibility to do more than just broadcast. It should be a force for good. Being locally owned means our roots are right here, and we’re at our best when we’re using our platforms to lift up the organizations that make our region a better place to live.
We are proud to stand alongside these incredible organizations through long-term collaborations, grassroots fundraisers, and awareness campaigns that create a lasting impact across Central Ontario.
HEALTH & WELLNESS
Gilda's Club Simcoe Muskoka
Alzheimer's Society Simcoe County
Georgian Bay General Hospital
YOUTH & FAMILY SUPPORT
Youth Haven (Barrie)
Big Brothers Big Sisters
Rock 95 / Kool FM Toy Drive
COMMUNITY SERVICES
YMCA Simcoe Muskoka
COPE Service Dogs
Women & Children's Shelter